Paradigm-breaking Healthcare

The Challenge

Canada might be famous for having affordable healthcare, but affordable doesn’t mean accessible. Prior to the launch of Babylon by TELUS Health, only 8% of Canadians have had a virtual consultation with a doctor. The rest of us endured the weeks of waiting for an opening, the long line ups and limited availability, for an in-person appointment.

The Solution

Babylon was going to radically transform the Canadian healthcare experience, making it easier and more convenient to see a doctor. But we also had to make it feel human so it didn’t lose the compassion of a face-to-face interaction. To that end, the campaign comprised a film telling the charming story of a young daughter caring for her mother, while a suite of assets utilizing the classic TELUS brand platform, unpacked the wider benefits.

The Work