Sweetspots

The Challenge

Launch the Nike ACG brand globally, establish credibility and capture market share in a category that was dominated by a few institutionalized brands.

The Solution

Created in an era when Flash web design was cutting edge and 5-min videos were considered short-form content, Sweetspots was a global content campaign, and the first of its kind. Leaning on a roster of athletes from around the globe, what started as a winter campaign to support the release of the brand’s line of apparel, quickly demonstrated traction and was expanded to cover spring and summer.

The Work

The following season the art direction was updated to better highlight the apparel.