Contagious Ads?
The Challenge
In 2018, telemedicine was starting to improve Canadians’ access to healthcare, but it was a relatively unknown and very misunderstood service. The majority were unfamiliar with the benefits of how it can help with even the most basic health conditions, such as the common flu. We needed overcome this mis-conception and demonstrate the ease with which Canadians could see a doctor for basic health needs.
The Solution
We highlighted the omnipresence of colds during flu season by “infecting” faux ads.
And, in the same way the flu spreads, so did our message.
Capturing the attention of Canadians, we built a staggering level of awareness and understanding about how, like the flu, now a doctor can be anywhere too.