E.C.H.O
The Challenge
To grow public favourability for the Port of Vancouver and awareness in their vision to become the world’s most sustainable port.
The problem is that the port was not top of mind and simply taken for granted, so we would need to find a topic that would resonate.
The Solution
We focused on something British Columbians care about deeply, the environment.
The ECHO program by the Port of Vancouver was a world-first, and a great example of them delivering on their vision to be the world’s most sustainable port. This was a series of simple and informative online content that helped highlight just one of the ways in which the Port is working to protect the environment and local wildlife in the waters of British Columbia.